Bowl games have never been more popular. The 2009-10 Bowl Season produced:
• Record attendance of 1.77 million fans
• Record 145 million television households
• Record total ratings for non-BCS Bowls
• Stadiums filled to an average 86 percent of capacity
• 12 bowls were sellouts

"There is no regular season that delivers like college football. In movie parlance, it's an unpredictable two-hour thrill ride." — Teddy Greenstein, Chicago Tribune, Dec. 1, 2007