• Opportunity to showcase their communities to visiting fans and media
• Bowls are a tremendous source of pride for these communities
• More than $1 billion in economic impact for host communities each year
• Hundreds of millions of dollars in exposure
• Thousands of residents involved as volunteers

"The Sheraton Birmingham, as a host hotel, is proud of the economic benefits our property received during the 2009 Papajohns.com bowl. This is a huge boom for the entire BJCC complex during a time where we traditionally have been slow due to the holidays." — Mark Noyes, GM, Sheraton Birmingham

"The economic impact is actually quite positive. We've been doing studies with the Holiday Bowl for several years now and consistently we've been able to demonstrate through direct intercept surveys, from game attendees that they're coming from out of town and they're leaving their dollars in San Diego." — Carl Winston, Director, Center for Hospitality and Tourism Research, San Diego State University